BEST SEARCH ENGINE MARKETING COMPANY

We are an emerging Search Engine Marketing Services company in Hyderabad, India. SEM- Search Engine Marketing is a mix of paid and unpaid process of getting traffic to your website/blog and visibility in search engines. It is different from SEO- Search Engine optimization. SEO is a component or a subset of SEM. SEM involves paid or AdWords (online) such as PPC (Pay-per-click)/CPC (cost- per –click). Search Engine Marketing helps your business to grow online quickly.

SEM involves ads and strategies as Paid search ads, PPC (pay-per-click/call) - The amount is calculated based on the no.of clicks made on that particular ad link. Or the clicks that have resulted for direct calls from mobile devices.

CPM- (Cost per thousand impressions) - Most of the companies or ad agencies create PPC/CPC ads. Still, some work with CPM in ads. This is mostly happens in display ads or banner ads. This is defined as, the no. of people have viewed your ad, so cost is incurred accordingly. I.e. Per thousand impressions means Cost incurred due to the 1000 impressions for an ad. We can further discuss about CPM, CPC/PPC in my next post.