One day in our sports club we were watching a cricket match, and suddenly one of my friends said if we will have some cool drinks and pizza then it will be more thrilling to watch the match. So, the other friend of mine took out his smarty (Smartphone) and Googled about pizza store nearby. And then he ordered the pizza and cool drinks online, in a span of half an hour we received our hot and delicious pizza from Dominos.

To order a pizza or to know the store location, we are searching for it online. It is not about pizza, something we need or we would like to know we just Google it. It is simply we search online. In the early days if a shop is opening in a location, then we used to know through word-of-mouth, but now if we would like to know anything then we search online.

Where do we search our queries? We search these queries either in Google, Bing or Yahoo. What are all these? All these are called search engines. A Search engine is a computer program that looks for web pages on the basis of your specific search query and then displays a list of web pages in which the search query is found. But the highest percentage of queries get search on Google. Google has a market share of 65.2% in the search engine market. Google answers almost 3.3 trillion queries per day, whereas it was 3.5 million in 1999. This statistic shows that how the searching has gone up in online. We say that we have googled it, instead, we searched for it. Hence, Google search engine plays an important role in our day to day life.

When we search something online in search engines like Google, Yahoo and Bing, we get some search results in the below. These results page is called as SERP- Search engine results page. The above and right side search results what we see are paid results, whereas the other search results are organic results.

But, how do we get organic search results in SERP? Yes, to start up with we have to discuss our topic, what is SEO? SEO is search engine optimization, in simple words, optimizing your website or blog to get listed in the top 10 numbers of search engine results page. This is a strategy done by applying different techniques on the website. Hence search engine optimization helps the websites to get listed in the search engine results page.

“Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines”.- Google SERP.

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines”- Wikipedia.

Then what is SEM? SEM is search engine marketing is different from SEO. SEM is a combination of organic results, media marketing, and paid results. SEM is used for higher visibility of your website in search results.

As per the research, 93% of users do not look further except first two SERP’S. Most of them use another search engine after the first 10 results. 33% of the search audience think that the top websites displayed in the search results are the best companies. Hence, from the above statistics, it is clear that getting into the top list of the search results page will surely render leads for the companies. So, SEO plays a vital role in doing so.

SEO methodology is further divided into two parts. Such as On-page optimization and off-page optimization. On page optimization is optimizing the website in the coding page of HTML whereas off page optimization is optimizing outside your website through backlinks, content marketing and more.

Let’s discuss something more about SEO methodologies, How SEO works, SEO & SEM in the next post.

Source: internetlivestats.com, Wikipedia.

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