Industries are going through a difficult phase now. COVID has impacted badly on every industry. Be it a small company or even an enterprise, everyone is facing issues with the current situation. Most of the companies have started lay off process. 38% of companies believe they may have to lay off the workers. Some of the companies are focusing on cutting down the cost through salaries, Unnecessary travel expense etc. Businesses are operating on a minimal processing cost. No one knows when this pandemic is going to over and everything will be back to normal. So, business owners are in dilemma of how to move further? And How permanent are these changes?
Marketers are focusing on short term & long terms strategies. But this pandemic has taught us the importance of “Online presence” for a business. Digital Marketing is the new normal. The physical events like conferences, events & sports activities are not possible now. The offline branding activities like hoarding, Standees, Metro advertisements etc. will add an additional cost to your business. Chances of getting the results from these are exceptionally low. As most of the companies have asked and are asking their employees to work from home. And the weapon to fight with corona is to stay at home and follow the physical distancing norms. So, reaching your target audience with offline branding is a tough call rather it would be easier to reach them through Digital Marketing.
As the consumers are staying at home and spending most of their time with mobile phone or by watching movies over the online streaming platforms or through online channels like YouTube. As per the research, the average usage of social media by the users have increased by 4.5 hrs. Customers are spending more time on social media channels like Instagram, Twitter, Facebook, YouTube etc. and some of them are learning new courses & skills on the online platforms like Udemy. Students are taking their classes through online media; Schools are now planning to start delivering lectures through online media. So, this shows that there is a shift of customer presence from offline to online.
A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has increased 50% in countries hardest hit by the virus. Twitter is seeing 23% more daily users than a year ago. (Source: Forbes).
As per research, 41% of the companies have already increased their marketing activities through online channels. 28% believe that their sales are going up through online marketing. (Source: Influencer marketing hub).
So, for business this is the apt time to reach the target audience through digital marketing. Spend your time to understand your consumer behavior on the online portals. Based on the buyer persona you have to design and execute your digital marketing strategy. If you have an in-house team then you can brainstorm the situation with your team and work on a blueprint. Or else you can reach to an agency which has expertise in delivering results with a holistic approach and on a stiff budget. KRV Guru, is one of such agency which has delivered success deliverable for most of the startups & SME’s within a certain timeline & budget. We understand the importance of spending on marketing activities for a business & accordingly we execute the strategies. We are an award-winning digital marketing agency located in Hyderabad, India. We are Top Marketing companies of 2020 as per Designrush. We have number of awards and accolades in our kitty because of our customers & team effort. We believe without “U”, We are incomplete.