Are you in business or would you like to get noticed your business online? Here is a tip, which can give you an answer to this question.
The Initial step in online business starts with a website. Hosting a website with related domain name helps you to reach the online audience. For ex: if you are running a bakery ( Name KRV Bakery) in a local market and would like to get noticed by your online/offline audience then start a website with a domain name of www. krvbakery.com or anything relatively same, and after that work on the search engine optimization (SEO) for the website. To make you clear on this, let’s discuss how it works.
When we do a Google, We get so many search results based on our query. Have you ever thought of how Google is displaying these search results? Google or any search engine like Bing, Yahoo work on crawling and indexing model. Please go through my previous article “How Search Engine Works? Search Engine Process” to know more about the search engine working. Once we type our query we get some suggestions under it. (As shown in fig: 1). in this image, we are searching for a digital marketing guru, we have some suggestions under it.
These suggestions are related to keyword search queries, which are important for SEO. So, SEO- Search Engine Optimization is a process of optimizing your website to rank better in search queries. The better you have done SEO for your website the more you will have chances to get a good rank in search engine results page SERP. SEO has two methods of white hat and black hat. Doing SEO ethically without any spam methods is the White Hat process and the other way around is the black hat process.
SEO is categorized in two ways, Primarily On-Page optimization and secondary off-page optimization. Backlinks building, directory submissions, social bookmarking submission are some of the methods done in off-page optimization. Based on the trusted links to the website, no. of page views, no. of searches to your website and many other organic methods decides your search rank in SERP. You can know more about off-page SEO in my previous posts.
SEO is an excellent marketing tool to get noticed in the organic search results. Start your first step in online marketing with SEO and get noticed to your target audience. Applying SEO may be a longer-term goal and results, But stay assure about the results. It is always advisable to consult an expert for SEO concepts or digital marketing gurus. For all your SEO needs and consultation, reach us.